Hunchan Ltd. is a clothing manufacturer based in Dong Guan, China that was in need of a site redesign. Their site was feeling old and wasn’t fulfilling their business needs. We worked together on reevaluating how the site could support their sales team and what information their clients needed to know in order to choose Hunchan.
The site design was cleaned up and an effective hierarchy was established. The real change was in how we presented their three different core offerings. They needed to communicate their capabilities clearly for three different audiences. For their Consumer market, they showcased each capability. For the Industrial side, they showed the different garments they make organized by function. Brands featured Hunchan’s specially designed clothing called Cold Chek for those unfortunate enough to work in extreme cold environments.
