PC Gurus, a technology assistance and repair firm, wanted a character designed to support their easy going, tech savvy brand.
The final step for the PC Gurus branding was the logo type and how it would interact with the character design. There needed to be balance so that the large black letters don’t dominate the finer details in the character and cohesion so it felt like one unit. The logo type is clean and modern with simple forms that further the message of tech savvy and approachable. The “G” is modified to more closely resemble the power symbol.
The GuruStore version is for an upcoming online store. More to come!
