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Pho - A Noodle Bar Identity

Pho – A Noodle Bar is a great noodle bar in downtown Jacksonville, Florida. They wanted a look and feel that reflected the casual and relaxed atmosphere of the restaurant.

Using a loose calligraphic style, the letterforms were fun and easy while tying in the illustrative steaming bowl of pho “o”. Anchoring all this was a rounded sans that kept the edges soft and had some fun to it.

It was a lot of fun to play with and one of those projects that just comes together quickly. Delicious food is a strong inspiration.

Check them out and might I humbly suggest a banh mi with a lychee boba.

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